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Aligning Marketing with Business Objectives

Aligning Marketing with Business Objectives

SKU: 978-0314986-82-5
This title provides an insider's perspective on establishing and maintaining the marketing department's role as a key business enabler. This book provides valuable insight for those looking to take marketing to the next step by playing a role in the development of core company goals and objectives. Topics include anticipating market needs, communicating with customers, educating employees, encouraging constant internal and external dialogue, identifying and solving problems through marketing, and outsourcing as needed.
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