Attracting and Retaining Clients: Leading Lawyers on Marketing a Niche Practice

Attracting and Retaining Clients provides insights of leading lawyers on marketing a niche practice area, competing with larger firms, and building a good reputation. This insider's perspective on best practices for client development in smaller law firms discusses the key issues that come into play when retaining clients. It also examines ways to address some of the challenges that arise in attracting blue-chip clients to a niche firm.