Driving Business Results with Your Marketing Strategy

Driving Business Results with Your Marketing Strategy

SKU: 978-0314268-61-7
In Driving Business Results with Your Marketing Strategy you'll get expert advice from leading marketing executives on adapting to evolving market conditions, leveraging new technologies, and embracing global markets. From implementing targeted communication strategies, to harnessing the latest benefits of the Web, the authors reveal marketing's role in growing your organization's reputation, generating brand excitement, attaining market share, and delivering quality services.
    $84.00Price