Executives from Major Sports Franchises on How a Team Operates Behind the Scenes

This product provides an authoritative, insider's perspective on the strategic thinking behind leading an elite athletic workforce. Featuring senior management from the nation's premier athletic teams and leagues, this book provides a broad yet comprehensive overview of the state of professional sports. It offers advice on running a business under intense public scrutiny and provides practical and adaptable strategies for building a strong fan base and earning a profit year after year.