Updating Your Marketing Strategy

Updating Your Marketing Strategy provides an authoritative, insider's perspective on keeping your marketing department abreast of new trends and technologies while remaining focused on proven business tactics. Featuring marketing executives from leading companies across the country, this book addresses essential topics, such as: Effectively identifying your target customers and adjusting your message accordingly, Learning which technologies and mediums make the most sense for your company, Recognizing which trends are worth pursuing and which are not.