Utilizing New Media in Advertising

This product discusses the key strategies for using new media approaches to create attention-grabbing advertising campaigns. This book provides a broad yet comprehensive overview of the variety of new multimedia advertising techniques used to grab the consumer's attention in today's competitive marketplace. Topics include implementing new media in advertising, choosing the right medium to meet the client's objectives, understanding how to create a consumer's emotional connection to the product, and keeping up with and taking advantage of developing technology and media.